Before the cold winter’s arrival, we gathered a collection of the city’s best Instagrammers for a mid-day Instameet at FMC Tower at Cira Centre South. We co-hosted the event with Philadelphia’s (unofficial) creative ambassador, Albert Lee (@UrPhillyPal), and extended exclusive invitations to the winners of our week-long Instagram contest. Albert selected 15 photographers based on submissions tagged #FMCTower and #CiraGreen. The submissions were overwhelmingly captivating – the local creative community wholly embraced the challenge and we truly wish we could have included everyone – but since FMC Tower at Cira Centre South is actively under construction, we had to limit participation.
Turner Construction, our partner and general contractor at FMC Tower at Cira Centre South, ushered two shifts of creatives onto the lift. The anticipation and excitement built suspense as the lift climbed higher and higher, providing never-before-seen views from up above 30th & Walnut Streets, at an approximate altitude of 386-feet high.
Once upon solid ground on the 24th floor, the Instagrammers dispersed in each direction, awe-inspired in their new surroundings. This privately-led hard hat construction tour was a first for the majority of the group, so the experience was doubly organic and profound. Several creatives had previously filmed and photographed from the rooftops of our Trophy-office towers in Center City, but the lookout from the tallest point west of the Schuylkill River impressed on a whole different level – besides the Master Craftsmen currently on site and a select group of investors, prospects, and employees, nobody has ever had the chance to take in the city views from such a rare vantage.
It didn’t take long for the ‘grammers to start sharing images…
After the construction tour, everyone was free to explore the city’s first and only elevated park. Conrad Benner aka @StreetsDept had previously covered Cira Green, our 1.25-acre elevated public park at Cira Centre South, on his world-renowned blog. More recently, Conrad included Cira Green on his 5-year Anniversary retrospective, “5 Years of Photographing Philly,” for Thrillist.com…
“One of the things I’ve been most proud of about my hometown is the growing investment in public spaces. From Spruce Street Harbor Park, to Dilworth, to the Schuylkill River Boardwalk, our ‘City of Neighborhoods’ is beginning to give us more and more dynamic public areas where we can come together. The latest of which, and maybe my favorite (shh!), is Cira Green. Cira Green is a little more than an acre of a green-roof oasis — hands down, one of the best views of the Center City skyline — perched 11 stories above the Schuylkill River atop a University City parking garage. One of the oldest cities in America, Philly’s new and updated public venues are stunning contrasts to those long-standing. Old and new. Our history alongside our future. These spaces aren’t just great Instagram images, but permanent previews of what’s to come. (Spoiler alert: the Viaduct Rail Park, the Discover Center, and Bartram’s Mile are indeed coming!)”
The creatives continued to post their image/video inventory in the days and weeks following the event. We’d like to extend our thanks to everyone who expressed interest through hashtag submissions and a special thanks to those who participated in the Instameet at FMC Tower at Cira Centre South!